Passive candidates, by definition, are not actively looking for a job. For the most part, they could care less about you and your opportunity. So you must recruit them differently. Founder and Principal of The Good Search Krista Bradford has mastered the art of intriguing and ultimately recruiting "rock star" candidates to some of the most powerful and successful corporations in the world. She will share her secrets of how best to market opportunities to candidates by email and phone, how to position your company, how to construct your pitch, and ultimately how to recruit a candidate the way you'd most want to be recruited yourself. In the end, you will know how to transform the a list of potential candidates into viable contenders.